Samsung expands to become No.1

2010-01-01

In January 2010, Samsung expanded the Security Solution Business Division to accomplish his goal of 2 trillion KRW sales by 2013.

The global security market has been growing by 10% annually in 2010, the market is estimated at 14.6 billion dollars and will grow to more than 20 billion by 2013. Depending on how the three big trends, networking, centralizing, and increasing the intelligence level of monitoring devices via IT technologies, develop, the market may go even larger, according to Samsung’s expectations. These trends are also in the line with the strategy of Samsung.

To consolidate his dominance in the security market earlier than others, Samsung has reinforced and established new development and marketing divisions that create synergy through collaboration. For product development, the company is planning to establish a development centre in charge of introducing trendsetting innovative products, and developing a central monitoring solution that will combine a video monitoring system with a building entry and exit mechanism. For marketing, all marketing teams are now united into one Strategic Marketing Division to focus on designing and advertising products that are more in line with market trends. To expand their overseas market dominance, Samsung is also planning to increase overseas branches and bring in more international projects.

Ha Yooho, the newly appointed Head of the Security Solution Business Division, announced, “We will provide premium security products with high performance, high resolution to create new social values of safety and reliability.”